OUR STORY

Amaris was founded in 2012 by Prerna Rajpal, a woman who understands both the weight of tradition and the thrill of breaking it. From Wall Street to the world of fine jewelry, her journey has been anything but ordinary. With a background as a CA and CPA, she saw the jewelry industry through a different lens—not as something to be safeguarded, but as something to be worn, lived in, and flaunted.  

At Amaris, we believe that jewelry should never be a spectator in your life. Whether you're sealing a deal, raising a toast, chasing dreams, or catching flights, our pieces move with you. We celebrate freedom, self-expression, and ambition, designing jewels that mirror the spirit of the women who wear them—bold, self-assured, and unapologetically themselves.  

We don’t just make jewelry. We rewrite the rules.  

OUR PROMISE

Trust, Transparency & Timeless Value

At Amaris, fine jewelry comes with more than just sparkle- it comes with a promise: 

•  Certified Authenticity – Every diamond piece is IGI-certified, guaranteeing quality, ethical sourcing, and absolute transparency.
• Designed for Life – Jewelry isn’t meant for safes. It’s meant for Monday meetings and Saturday nights, for celebrations big and small.
• Lifetime Buyback & Exchange – Because your jewelry should evolve with you, just like your story.
• Bespoke Just for You – From heirloom transformations to dream designs, we create one-of-a-kind pieces that are uniquely yours.
• A Brand You Can Trust – We are a pan-India fine jewelry house built on innovation, customer-first experiences, and a vision to redefine luxury.
• At Amaris, you are the jewel. We are just here to adorn your journey.